Benneton / Unhate Campaign

’Tis the season for UNHATE, another well executed and provocative campaign from Benneton (and Fabrica), created to oppose and undermine hate culture, the Unhate Foundation will engage in the development of campaigns aimed at exorcising the “fear of the other”. Apparently many of those featured weren’t too pleased and the Italian firm withdrew the image featuring Pope Benedict XVI kissing a senior Egyptian imam on the lips after the Vatican denounced it as an unacceptable provocation. So much for love, acceptance and tolerance. If I’m not mistaken, wasn’t it Jesus that said, “Love thy enemy”?